What Is A Secondary Dimension In Google Analytics Things To Know Before You Buy

What Is A Secondary Dimension In Google Analytics for Dummies

If this does not sound clear, below are some examples: A deal happens on a website. Its dimensions can be (yet are not limited to): Purchase ID Discount coupon code Most current traffic resource, etc. A customer visit to a web site, and we send out the event login to Google Analytics. That occasion's custom-made dimensions may be: Login technique Individual ID, and so on.


Thus custom-made dimensions are needed. In Google Analytics, you will certainly not locate any dimensions associated especially to online courses.


Enter Custom-made Dimensions. In this blog article, I will not dive deeper right into custom dimensions in Universal Analytics.




The extent specifies to which occasions the measurement will apply. In Universal Analytics, there were four ranges: User-scoped customized measurements are put on all the hits of an individual (hit is an occasion, pageview, etc). If you send Customer ID as a customized measurement, it will be used to all the hits of that particular session As well as to all the future hits sent out by that individual (as long as the GA cookie stays the exact same).

What Does What Is A Secondary Dimension In Google Analytics Do?

For instance, you could send out the session ID custom measurement, as well as even if you send it with the last occasion of the session, all the previous events (of the same session) will certainly get the worth (What Is A Secondary Dimension In Google Analytics). This is performed in the backend of Google Analytics. dimension uses just to that particular event/hit (with which the measurement was sent)


Also if you send out multiple products with the exact same purchase, each product might have different values in their product-scoped custom dimensions, e. g.


Why am I telling you informing? In Google Analytics 4, the session extent is no longer offered (at the very least in custom measurements). If you desire to apply a dimension to all the occasions of a particular session, you have to send that dimension with every occasion (that can be done on the code degree (gtag) or in GTM).

Get This Report on What Is A Secondary Dimension In Google Analytics

It can be in Visit Your URL a cookie, data layer, or somewhere else. From currently on, customized measurements are either hit-scoped or user-scoped (formerly understood as Individual Features). User-scoped personalized measurements in GA4 work similarly to the user-scoped dimensions in Universal Analytics but with some differences: In Universal Analytics, a user-scoped personalized measurement (embed in the center of the individual session) was put on EVERY occasion of the exact same session (even if some event happened before the measurement was established).


Although you can send out personalized item information to GA4, right now, there is no chance to see it in records correctly. Hopefully, this will certainly be altered in the future. Or am I missing something? (allow me recognize). GA4 now sustains item-scoped custom dimensions. Eventually in the past, Google stated that session-scoped custom-made measurements in GA4 would be readily available also.


But when it comes to personalized measurements, this extent is still not offered. And also now, let's relocate to the 2nd component of this post, where I will certainly show you exactly how to configure personalized measurements and also where to find them in Google Analytics 4 records. Initially, let me start with a basic summary of the procedure, and then we'll have a look at an example.




If you utilize it to generally stream data to Big, Query and then do the evaluation there, you can send out any type of customized criteria you want, and also they will show up in Big, Query. You can simply send out the event name, state, "joined_waiting_list" and after that include the parameter "course_name". Which's it.

What Is A Secondary Dimension In Google Analytics Fundamentals Explained

Because case, you will certainly need to: Register a parameter as a customized definition Begin sending out web custom-made specifications with the occasions you want The order DOES NOT issue below. You must do that pretty a lot at the same time. If you start sending out the criterion to Google Analytics More Help 4 as well as only register it as a customized dimension, state, one week later on, your records will certainly be missing out on that week of information (due to the fact that the enrollment of a customized measurement is not retroactive).


Every time a visitor clicks a food selection thing, I will certainly send an occasion as well as two added specifications (that I will certainly later register as customized measurements), menu_item_url, as well as menu_item_name.: Food selection link click monitoring trigger conditions differ on the majority of sites (as a result of various click classes, IDs, and so on). Try to do your finest to use this example.


Go to Google Tag Manager > Sets Off > New > Just Links. By producing this trigger, we will allow the link-tracking performance in Google Tag Supervisor.


Go to your internet site and also click any of the food selection web links. Click the initial Web link, Click occasion and also go to the Variables tab of the sneak peek setting.